GINA VIOLA FOR MAYOR

In 2022, social justice activist Gina Viola realized Los Angeles did not have the progressive candidate running for mayor that we deserved. She threw in her hat in a truly grassroots campaign. The progressive community of Los Angeles, small but mighty, embraced Gina’s candidacy, propelling her to a shocking third place in the final election tally against establishment candidates supported by billionaires, laying the groundwork for the progressive upset of Mayor-elect Nithya Raman in 2026.

I produced social media ads like the one shared below featuring a who’s who of progressive activists in Los Angeles including the most popular elected official in Los Angeles (then and now), our outstanding comptroller Kenneth Mejia.